Social Media Q&A with…Kirstin Alvanitakis
1.10.2012
Recently, we had a chance to catch up with Kirstin Alvanitakis, Online Communications Specialist for the Association of Pennsylvania State College & University Faculties (APSCUF), for a question and answer session on how Social Media is working for them. Read more »
Top 11 Marketing Trends in 2011
12.07.2011
As 2011 comes to a close, we thought we'd share with you the top marketing trends we've noticed over the past year. Covering websites, public relations, research and social media (of course!), here's what we saw…read more »
Building Your Brand Online Through SEO
11.15.2011
Today, it's possible -- even for smaller companies -- to build a strong brand online through search engine optimization (SEO) tactics.
The great thing about online branding efforts is that they can, at least indirectly, be measured as they impact your ability to increase your page rank among search engines and the amount of qualified leads generated through your website. Read More
7 SEO Basics Every Executive Should Know
11.08.2011
Search engine optimization, or SEO, in its most basic form is the process of making it as easy as possible for search engines to find, index, and rank your web pages based on their content. Simple, right? Well, for most non-marketing executives, terms like meta tag and link structuring can cause their eyes to glaze over. So, here are 7 simple – and understandable - basics that we believe every executive should know about SEO...
Customer Retention = Customer Satisfaction
10.18.2011
Have you noticed your customers/clients needs have changed dramatically lately? Like maybe their expectations of you are higher than ever before but you haven’t really done anything differently. If this sounds familiar it might be time to focus on customer retention.
Social Media Case Study #2: Tremendous Life Books
10.04.2011
Tremendous Life Books, headquartered in Mechanicsburg, PA, is a national online publisher of motivational, leadership and sales books. Target customers include businesses as well as individuals. The company sells thousands of titles and features such top selling authors as Ken Blanchard, John C. Maxwell, and the company's founder Charlie Tremendous Jones to name a few.
Q: When did you start using social media to market Tremendous Life Books and what were your original goals for its use?
How B2B Companies Use Social Media Successfully
9.13.2011
The explosion of interest in social media has led to many B2B company executives struggling to find a logical fit with LinkedIn, Twitter, and Facebook. Developing a strategy that works for businesses may seem daunting, particularly when a Harvard Business Review survey reported that 45% of respondent companies describe their social media effectiveness as "getting there" rather than being highly efficient.
Beyond Facebook (Part 2) - More Social Sites for Businesses
8.30.2011
While LinkedIn, Facebook and Twitter are leading the pack in Social Media popularity, there are still quite a few newer, more targeted Social Media Networks to consider if you're looking for quality over quantity. Here are a few sites that are gaining popularity over mainstream outlets.
Beyond Facebook (Part 1) - More Ways for Your Business to Get Social
8.22.2011
As networking sites pop up constantly, it's hard to keep up with where your business needs to be. Of course you can find a lot of business on the major networking sites like Facebook, LinkedIn and Twitter. But there are also some sites that may get over looked. Here are a few social networking sites that might be worth your time.
Re-branding in a digital world
7.28.2011
When is the right time to reevaluate a brand? Most executives know when their brand no longer fits their company, whether it be changes in size, geographic scope, or technology. Add the pressure of the Internet as a communications outlet and brands developed within the last 7 years are finding they must continue to evolve to keep up with the digital world. Take Starbucks for example, one of the most recognizable brands in the world. Did you know Starbucks has changed its logo four times during its 40 years in business? (See the Starbucks Logo Evolution)
Before you embark upon a re-branding effort of your own, here's a snapshot of what it should entail:
Managing your Online Reputation
6.21.2011
The wise and wickedly successful Warren Buffet once said, "It takes 20 years to build a reputation and five minutes to ruin it." In this day and age, five minutes is more than enough time to trash your good name. The recent scandal involving Congressman Anthony Weiner is a prime example of how just a one online post can lead to the downward spiral of a reputation.
3 Ways PR Got Social
5.25.2011
The widespread use of social media has fundamentally changed how public relations people communicate and share information. This, shall we say, addiction to social media has made an impact in virtually every industry as businesses seek to create strategies to engage on the social web. Take the recent Facebook PR blunder as an example when word got out that Facebook had hired a PR firm to run an anti-Google smear campaign. The ongoing he-said-she-said claims between Facebook and the PR firm has shed light on the fact that PR is going social, now more than ever.
Emotional B2B Branding (it works)
5.3.2011
Looking to set your B2B brand apart by connecting to people and distancing yourself from the competition? It's called emotional branding.
4.11.2011
Online tips for keeping tabs on your competition
3.22.2011
How your employees can help drive your social media campaign
2.8.2011
1.18.2011
Why Businesses Should Go Mobile
12.1.2010
6 Key Factors in Developing Your Social Media Program
11.18.2010
Ten Brand Building Risks That Paid Off
6.4.2010
5.13.2010
The State of Tiger's Brand Affairs
4.22.2010
Five Questions to Ask a PR/Social Media Firm
4.22.2010
1.8.2010
How often do I update my Keywords?
1.8.2010
1.8.2010
