Top 3 Web Design Strategies for 2012
02.07.2012
There might be a few aspects of web design that will remain the same in 2012, but let's be honest, things are always changing…especially when it comes to technology. We expect to see big things in 2012 for web design and here are just a few of the trends we are seeing already…read more »
Social Media Q&A with…Kirstin Alvanitakis
01.10.2012
Recently, we had a chance to catch up with Kirstin Alvanitakis, Online Communications Specialist for the Association of Pennsylvania State College & University Faculties (APSCUF), for a question and answer session on how Social Media is working for them. Read more »
Top 11 Marketing Trends in 2011
12.07.2011
As 2011 comes to a close, we thought we'd share with you the top marketing trends we've noticed over the past year. Covering websites, public relations, research and social media (of course!), here's what we saw…read more »
Building Your Brand Online Through SEO
11.15.2011
Today, it's possible -- even for smaller companies -- to build a strong brand online through search engine optimization (SEO) tactics.
The great thing about online branding efforts is that they can, at least indirectly, be measured as they impact your ability to increase your page rank among search engines and the amount of qualified leads generated through your website. Read More
7 SEO Basics Every Executive Should Know
11.08.2011
Search engine optimization, or SEO, in its most basic form is the process of making it as easy as possible for search engines to find, index, and rank your web pages based on their content. Simple, right? Well, for most non-marketing executives, terms like meta tag and link structuring can cause their eyes to glaze over. So, here are 7 simple – and understandable - basics that we believe every executive should know about SEO... read more »
Customer Retention = Customer Satisfaction
10.18.2011
Have you noticed your customers/clients needs have changed dramatically lately? Like maybe their expectations of you are higher than ever before but you haven’t really done anything differently. If this sounds familiar it might be time to focus on customer retention. read more »
Social Media Case Study #2: Tremendous Life Books
10.04.2011
Tracey Jones, President of Tremendous Life Books, has spent two years integrating social media into her company's marketing mix. We recently interviewed Tracey to ask her the question that's on everyone's mind: does social media work?
Tremendous Life Books, headquartered in Mechanicsburg, PA, is a national online publisher of motivational, leadership and sales books. Target customers include businesses as well as individuals. The company sells thousands of titles and features such top selling authors as Ken Blanchard, John C. Maxwell, and the company's founder Charlie Tremendous Jones to name a few.
Q: When did you start using social media to market Tremendous Life Books and what were your original goals for its use? read more »
How B2B Companies Use Social Media Successfully
9.13.2011
The explosion of interest in social media has led to many B2B company executives struggling to find a logical fit with LinkedIn, Twitter, and Facebook. Developing a strategy that works for businesses may seem daunting, particularly when a Harvard Business Review survey reported that 45% of respondent companies describe their social media effectiveness as "getting there" rather than being highly efficient. read more »
Beyond Facebook (Part 2) - More Social Sites for Businesses
8.30.2011
While LinkedIn, Facebook and Twitter are leading the pack in Social Media popularity, there are still quite a few newer, more targeted Social Media Networks to consider if you're looking for quality over quantity. Here are a few sites that are gaining popularity over mainstream outlets. read more »
Beyond Facebook (Part 1) - More Ways for Your Business to Get Social
8.22.2011
As networking sites pop up constantly, it's hard to keep up with where your business needs to be. Of course you can find a lot of business on the major networking sites like Facebook, LinkedIn and Twitter. But there are also some sites that may get over looked. Here are a few social networking sites that might be worth your time. read more »
Re-branding in a digital world
7.28.2011
When is the right time to reevaluate a brand? Most executives know when their brand no longer fits their company, whether it be changes in size, geographic scope, or technology. Add the pressure of the Internet as a communications outlet and brands developed within the last 7 years are finding they must continue to evolve to keep up with the digital world. Take Starbucks for example, one of the most recognizable brands in the world. Did you know Starbucks has changed its logo four times during its 40 years in business? (See the Starbucks Logo Evolution)
Before you embark upon a re-branding effort of your own, here's a snapshot of what it should entail: read more »
