Our approach to branding goes far deeper than a new logo and a few ads.
Our trademarked process, the ISeries™, is designed to help you realign your organization with your strategic business plan.
From local businesses and associations to global suppliers, Sacunas Integrated Communications has supported the branding needs of dozens of organizations over the years helping them to uniquely reposition themselves in their marketplace.
Intelligence is insight.
We conduct a complete review of your current situation using customized brand analysis, interviews with management and other key audiences, competitor assessment and customer and employee surveys. With this research, we determine the status quo, areas of strengths, weaknesses and where change must occur.
Identity is perception.
In the Identity phase we create your brand identity and define your uniqueness, your value proposition, and recommended marketplace positioning. Strategic support includes a variety of proven marketing strategies that reveal brand value to your customers.
Integration drives your brand throughout your organization.
When your employees understand your brand, they can live it and they can communicate it to others. The Integration phase defines the most effective way to communicate your brand messages internally such as a brand champions program or other internal branding tactics.
Implementation is the external launch of your brand.
Meeting your business goals with a defined strategy, key messages and memorable creative requires a strong tactical implementation plan. External launch efforts typically include a modified web site, online marketing strategies, new print materials, direct mail and customer outreach, public relations and advertising. In the final stage of the I-Series, attitudes will shift, habits will change, and goals will be reached.
