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Sacunas Wins International Award |
Pennsy Supply’s “Paving PA Pink” Parade Receives Top Recognition
Sacunas, one of the mid-Atlantic region’s premier integrated marketing communications agencies, has been awarded a prestigious 2008 Summit International Creative Award for the development and implementation of Pennsy Supply’s “Paving PA Pink” campaign.
The award-winning campaign was the result of a 2007 community relations
project Sacunas produced in cooperation with Pennsy Supply. Pennsy is a
proud supporter of the community and has always looked for ways to give
back. The 2007 effort focused on one full-fledged campaign promoting
breast cancer awareness and supporting services and programs offered
through the Pennsylvania Breast Cancer Coalition (PBCC).
The creative two-month campaign culminated in a ceremonial parade that
included four pink cement mixing trucks surrounded by Pennsy employees
donning pink hardhats and t-shirts. The event began at City Island and
continued across the Market Street Bridge into downtown Harrisburg,
where it ended with a pink check presentation at the Harrisburg Hilton
before the PBCC’s annual breast cancer awareness conference.
In addition to promoting awareness for the PBCC’s mission and programs,
the campaign also delivered the powerful message that even a
male-dominated workforce and industry can and should promote breast
cancer awareness, that “real men wear pink.” While the disease is still
largely considered a woman’s disease, breast cancer statistics also
include men. Regardless of age, gender or other demographics, every
breast cancer diagnosis impacts individuals and their family, friends
and community in profound ways. Such an all-inclusive message was the
right angle for an interesting and effective campaign.
“At first glance, breast cancer awareness seemed an unusual choice for
Pennsy Supply, but that’s what made it the perfect concept for a unique
community relations outreach,” said Nancy Sacunas, founder, president
and CEO. “They are a great client and I am extremely proud of the way
both teams took this idea to its full creative potential in the true
spirit of partnership. It’s great to be recognized for an award and
it’s even better to know we helped Pennsy Supply make an impact and a
difference in the community.”
The Summit International Awards (SIA) applies rigorous evaluation
criteria to identify the most creative companies and individuals from
more than 50 companies and five continents. SIA has awarded the Summit
Creative Award, recognizing distinctive accomplishments among small to
mid-sized agencies, to Sacunas for its innovative concept and
successful implementation of the campaign, which included the
development of a logo, slogan and website (www.pavingPApink.com) and
the coordination of all campaign logistics and media relations.
Central Pennsylvania-based Sacunas is a nationally recognized
integrated marketing communications agency. With a focus on
business-to-business communications, the agency specializes in the
manufacturing, healthcare, transportation, engineering and professional
service industries. Sacunas was recognized by PRWeek magazine as one of
the top 10 climbers in the nation and has been named a 2008 Top 100
Agency in the Nation by BtoB magazine for the third consecutive year.
To learn more about Sacunas, visit www.sacunas.net .
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