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Sacunas Launches Program to Help Businesses Find Customers |
Harrisburg, Pa. (October 27, 2009) — Sacunas, a nationally known marketing and branding agency based in central Pennsylvania, announced today it has expanded its service line to include a customer lead generation program for businesses called e results. The program was developed in response to ongoing requests from businesses to be able to better focus on-line marketing efforts to prospective customer segments, instead of reaching out to the entire World Wide Web.
“While customers are much harder to find in this economy, there are
still people out there who want to buy. And businesses want to sell,”
said Nancy Sacunas, president and CEO of Sacunas. “The challenge for
sales and marketing professionals is finding and reaching those
interested buyers and knowing when the timing is right. That’s where e results comes in,” she added.
e results is an e-marketing program that
enables businesses to segment customers and build customer profiles
using the Internet. It is designed to help businesses deliver
information to their market, cut through the clutter, and decipher who
specifically is showing interest in their product or service.
According to the Direct Marketing Association, Email marketing is
expected to generate $43 in revenue for each $1 spent in 2009. Sacunas’
new program offers businesses a total e-marketing campaign at an
affordable price. What the Sacunas team offers that few other companies
provide however is a brand-based e-marketing strategy designed to track
customer interest and deliver results. “It’s all about segment
targeting,” said Sacunas.
“It’s about getting your message to the right audience at the right
time and then doing something with those sales leads. Most businesses
fail at either getting information out about themselves on a regular
basis, or else not knowing how to generate leads for their sales force.
e results does both.” she added.
Central Pennsylvania-based Sacunas is a nationally recognized marketing
and branding agency. With a focus on business-to-business
communications, the agency specializes in the manufacturing,
healthcare, insurance, building materials, engineering and professional
service industries. Sacunas has been named one of the top B2B Agencies
in the nation for the past three years in a row by B2B Magazine, and
has been recognized by PRWeek magazine as one of the top 10 climbers in
the nation. To learn more about Sacunas, visit www.sacunas.net.
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