Harrisburg, Pa. — In a bad economy when companies find themselves fighting over the same dwindling pool of customers, what’s a company to do? Often, one of the first things to go is marketing, but now is when companies need marketing to work the hardest for them. 

Sacunas, a local, leading integrated communications agency based in Harrisburg, is offering its own version of a stimulus package to get local companies throughout central Pennsylvania moving and persevering through these tough times.

The Sacunas Stimulus Package offers new clients a $1,000 stimulus check for every $10,000 they invest in marketing, boosting a company’s budget by 10% for free.

“Companies are being forced to make some gut-wrenching decisions in the current economic climate,” said Nancy Sacunas, president and CEO of Sacunas. “Marketing can often end up on the cutting-room floor, but we’re trying to show that you don’t need to cut out marketing entirely, you just need to make sure you’re marketing smart and getting ROI.”

“Marketing is very important to ensure you’re retaining and increasing your market share to get you through these tough times,” added Sacunas.

“We’re seeing a shift from long-term branding and traditional advertising campaigns to lighter, faster, more targeted efforts such as e-marketing, market segmentation and public relations,” said Dave Barbush, vice president and creative director.

Sacunas is a nationally recognized integrated marketing communications agency based in Harrisburg, Pa. With a focus on business-to-business communications, the agency specializes in the manufacturing, industrial, transportation and professional service industries, and has a niche specialty in healthcare. Sacunas was recognized by PRWeek magazine as one of the top 10 climbers in the nation, and in 2008 was named one of the top 50 business-to-business agencies in the nation for the third year in a row by BtoB Magazine.