How To Market Your Business To Women
By Jessica M. Broughton
Ladies, It’s official: Women have now overtaken men as the gender with the most purchasing power, contributing an estimated $7 trillion to the global economy. And most of the market is largely untapped by business.
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3 Tactics To Reevaluate Your Brand |
Has it come unplugged?
By Nancy H. Sacunas, APR
You remember it well and it was painful. You sat in hours of management
planning sessions mapping out your organization’s competitive advantage
and uniqueness. You reviewed competitor marketing materials (snagged at
the last trade show) and a few competitor proposals a customer gave
you. After much deliberation, your team finally arrived at how to
uniquely position your company in the marketplace and your company’s
brand.
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The Key to Branding: Does Your Tagline Pass The Test? |
By Dave Barbush
Branding is a vast and varied topic to discuss, let alone accomplish, and there are as many ways to attempt it as there are companies that try. But there’s one very critical, very small part of the process that sets your position, your course, and ultimately, the outcome of any branding effort for years to come, and that’s your tagline. It’s where the branding rubber hits the road, and all roads to branding pass through your tagline. All three or so words of it.
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