Our I-Series method of branding takes the mystery out of the process. It is a simple way to re-brand your company using proven benchmarks for success. With four steps from start to finish, the I-Series is flexible, you can do all four, or focus on where you're hurting the most. From strategic to tactical, your brand can jump in anywhere and come out the better for it.
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Intelligence is research.
We conduct a complete review of your current situation using customized
brand analysis, interviews with management and other key audiences,
competitor assessment and customer satisfaction surveys. We determine the status quo, areas of strengths, weaknesses and where change must occur. Intelligence ís a
refreshing look in the mirror. |
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Identity is perception. We document your brand identity and attributes,
value proposition, products and services - all to illustrate the impact
on your current culture and customers' experiences. Strategic support
includes initiatives such as positioning development, PR strategy and
other proven marketing tactics that reveal brand value to your
customers. |
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Integration drives the brand message and its values inside your company. When your employees love the brand, they
can live the brand. When they live it, they sell it to others.
Consistent, effective internal branding is the key to success. The
integration step includes a strategic internal branding campaign, how to live the brand messages and brand champions programs. |
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Implementation is the external messaging of your brand. Meeting your business goals with memorable creative, implementation includes award-winning trade media PR, targeted vertical
market brochures, direct mail, all forms of broadcast and advertising. In the final stage of the I-Series, attitudes will shift,
habits will change, and goals will be reached. |
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