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Dave Barbush
VP/Creative Director

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Three Rules of E-mail Marketing Relevancy

In these times of corporate belt-tightening, many marketing managers are feeling pressure from upper management to launch more e-mail campaigns because they're inexpensive and often result in a higher return on investment compared to other marketing channels.

One way to stay relevant in an e-mail campaign is to segment the recipient list, sending messages only to people who will really care about the information.

Here's What It Takes for Great SEO

The thing about great search engine optimization (SEO) is that great SEO is practice, experimentation, measurement and research. The rules, and your ranking, keep changing month-by-month if not day-to-day, but great SEO is out there. Somebody has to be first or at least on the first page, so it might as well be your company. Here are a few things you should know to make it easier to understand.

What Branding Isn't

During our 19 years doing this, we've found that there are some pretty serious misunderstandings about what a brand is. Many times, it helps to define something by saying what it is not. Below are some oft-heard branding statements that we've heard in the past.

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Dave Barbush
VP/Creative Director

e. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
p. 717.652.0100 x.25

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