In many SEO web design forums on the internet, the topic of keyword rotation or how often the keywords of a site should be changed pops up. The consensus by most website owners is that some keyword changes are healthy for your site.

There are several different things you need to know if you plan on doing this type of manipulation of your site. First, it is totally legal and not frowned upon by Google. There are a lot of things in web design that can be considered blackhat. These tactics will get a site delisted, but this is not even close to being one of those

There is a consequence when you change the keywords on your site. This means that your target audience might not have changed but just how they search for items does. For your site to be relisted with the new keywords, it is recommended that you resubmit your site to the different search engines like Google and Yahoo.

It is true that all search crawlers from every search engine are constantly looking at every site in cyber world, it does not happen instantly. By manually listing your site again, you know it has been reviewed within a reasonable amount of time. This makes it possible for your new keywords to be found and indexed in the ranking of the search engines.

There are those that believe manual listing is a waste of time. It is true that every site is visited by the search engine bots or crawlers, but the expectations of the web design companies and their promises are not met immediately this way. There is some evidence that if a site is not manually submitted for relisting, it could take up to a month before the new keywords are noticed. This would cause a delay of a month for the new strategy to begin to work and for results to be noticed.

If keyword rotation is a path you are considering to deploy within your overall web design strategy to catch more of the target search engine audience, be careful not to do it too often. A few new keywords every 4 to 5 months is enough to capture the new crowd you are looking to appeal to. If it is done more often, then there is no chance for the social networking campaigns to take hold and do your site any good. If done too often it could actually do harm and cause your traffic to drop.
This is a very important fact that should also be followed: the new keywords should still be on the same general topic. By going off topic you could lose the following you have already established.

The web design and PR teams should be notified of the shift in strategy. Do not do this alone or undesired results could occur.
To know if you need to start a keyword rotation, look at how the visitors to your site have found you. Analyze the results and consult with the SEO web design team to maximize the result and make the necessary changes.

Thanks to our friends at Golden Way for their input.